Travel the Wight Way 2025
Have you sorted out how you’re getting to Sky presents the Isle of Wight F...
Posted on April 03, 2025
We're thrilled to announce that Sky will be the headline sponsor of the Isle of Wight Festival, in a multi-year deal. The exclusive partnership, that confirms the event as Sky’s first major festival partner, will see content from the festival broadcast across three Sky TV channels, as well as immersive and interactive on-site activations throughout the festival.
The partnership sits naturally within Sky’s well-established music offering across programming, platform and customer experiences. Sky Arts has been broadcaster partner of the Isle of Wight Festival since 2011 and this year the festival will be shown across multiple Sky TV channels, including highlights on Sky TV’s YouTube platform, giving audiences an exclusive insight into the event with behind-the-scenes content with artists and festival goers.
Joel Keoghan, Director Partnerships & Promotions, Sky, says: "Music is one of the most powerful ways to connect with audiences, and our multi-year headline sponsorship with the Isle of Wight Festival reflects our commitment to strategic, audience-led partnerships. This collaboration allows us to show up and connect in key cultural and social spaces in a more expressive and authentic way. We’re excited to build on our fantastic relationship with the festival and create more unforgettable experiences for music lovers, both at the festival and through our platforms.”
Caroline Giddings, Festival Director, Isle of Wight Festival, says We’re thrilled to have Sky on board as our headline partner. The brand has had a presence at the festival for more than a decade thanks to our Sky Arts broadcast partnership and we're excited to develop that relationship and further enhance the Isle of Wight Festival experience for our customers.
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